7 Lingerie Brands That Redefine Today's Definition of "Sexy"


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Written By: Taylor Rao

Gone are the days of Victoria’s Secret models and Playboy Bunnies being the only definition of true beauty out there. Sure, these brands will always mean something in the world of femininity and sexuality --they’re iconic, and helped pave the way for a whole lotta girl power to happen out there. Can’t argue that.

But today, there’s a push for a specific type of natural beauty that can comes from ditching the uncomfortable, James Bond-esque lingerie contraptions and slipping on loungewear and lingerie that puts comfort first. Today’s models are showing off their curves and unique shapes in clothing that seems much more wearable for the everyday girl.

And plus, who’s to say a sports bra or a pair of boy short undies can’t be sexy? You can recreate your wardrobe full of intimates by curating a collection of body positive lingerie brands who support comfort, affordability and highlighting your natural beauty while letting all kinds of confidence shine through.

Check out these brands that are putting every shape, size, and lifestyle first by designing lingerie, intimates and sleepwear that will make you feel ultra feminine without sacrificing comfort or style.

Me Undies

Me Undies hopped on the subscription model as soon as it started to take off, offering funky prints, bold colors and everyday undies to your door every month. It’s meant to be wearable, comfortable and yes --a little cheeky, too.

There’s collections available for men and women, so whether you want to wear a matching print with your bestie or BF, you’ve got all the options. MeUndies is focused on making you feel good first and foremost. What could be sexier than feeling good in your own skin?

 This brand is backed by more than 9 million bums, and offer potentially the softest undies, tees and sweatpants on the planet. Don’t agree? You’ll get your money back. It’s not a bad idea to put MeUndies to the test and buy a pair or a pack (PS: We’re giving you 20% your first order).


Sexy and sustainable? Yes, please. Knickey offers sustainably made, organic cotton undies where you can build your own bundled box and have your favorite pairs delivered straight to you. If you’re the type who loves to thrift shop or repurpose your clothes in different ways, buying a new pair undies will feel guilt-free knowing this brand supports your mission to live an eco-friendly lifestyle.

Plus, these aren’t any ordinary, grandma-style cotton undies. Their chic, sleek, neutral color palette and different styles --from thongs to high-leg briefs, you’re going to love wearing this layer closest to your skin knowing it’s as good for you as it looks on you.



Aerie is one of the leaders in the fashion industry for showcasing models in their natural, non-edited state. The #AerieReal campaign believes we’re all equally beautiful and deserve to show off exactly who we are, day in and day out.

From scalloped lace push up bras in a variety of colors, to swingy nightgowns that feel oh so sleek and sexy, you’ll love these soft fabrics and classic sleepwear silhouettes just as much as you love the way you look in them.

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Free People Intimates

Free People intimates can take you from a wine night slumber party with your gal pals to sexy time with your S.O. with its lightweight, lacy prints, and wearable lingerie styles like rompers and drawstring shorts.

The sexy, sweet lace bralettes, paired with your favorite style undies are sexy enough to strip down to at the end of a long day, or you can repurpose them under a simple tank or slinky top. Sure, it’s not a collection filled with push up bras and teeny tiny thongs, but FP puts a more practical skin on how to blend sexy with boho, relaxed chic.

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You might recognize Lonely from a few iconic scenes in the HBO show girls, or maybe you’re familiar with Lonely Girls --a series of candid portraits of women hanging out in their own spaces in what makes them feel beautiful and sexy.

This lingerie brand focuses on the female first, and redefines lingerie as something women wear to celebrate themselves. There’s delicate Granny Panties reimagined with a beautiful color palette, lots of sheet elements with a little bit of lace, and super strappy, simply sexy underwire bras that you can’t help but feel like a #GirlBoss when you put on.


Savage x Fenty

On your first landing to Rihanna’s lingerie website, it immediately tries to get to know you. Greeted with a quiz focused on your lingerie-wearing preferences, Savage x Fenty wants to make you feel like their collections were specifically designed for you.

Whether you’re in the mood for a plunging cotton bodysuit, a see-through, tight corset, or some 2 for $29 everyday bralettes, this line has all your comfortable bases covered that’ll still make you feel as fabulous as Riri herself.

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Gap and its sub-brands represent clean, classic, comfortable style. And GapBody, committed to creating soft, wearable fabrics and offering reliable, tried-and-true basics from tanks and sleepwear to bras and undies.

GapBody is perfect for those days where you just feel like laying low, and with styles that are as cute as they are cozy, you won’t feel unsexy for hanging in your loungewear or choosing a pair of boy shorts over a thong.

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